Tuesday, October 30, 2012

Youth United Wins The Global Call to Action Challenge


The winners of the Global Call to Action Challenge have been announced! Youth United, a group of middle and high school students from Santa Fe, New Mexico, has been selected as the Challenge Grand Prize winner for their creative programs to increase literacy.

Sponsored the Pearson Foundation, the Global Call to Action Challenge encourages young people to document their local service projects and achievements as part of PeaceJam’s international mission to promote the creation and implementation of one billion local service projects that extend the work of leading Nobel Peace Laureates, including Leymah Gbowee, Jody Williams, the Dali Lama, and Archbishop Desmond Tutu.

Youth groups from across North America applied to the Global Call to Action Challenge using videos, photos and other documentation to show the service projects they created in response to social issues identified by the Nobel Laureate.

Youth United won this year’s Global Call to Action Challenge for the group’s outstanding literacy campaign, Hooked on Books, a citywide effort to inspire and encourage children with the joy of reading. The strategy of Youth United is to offer incentives, such as monthly contests and prizes to motivate children to read with the goal of making reading a lifelong habit. Youth United’s efforts have significantly impacted the children and community of Santa Fe.

As Challenge Grand Prize winners, the Pearson Foundation will fly representatives of Youth United to Denver to attend the annual PeaceJam Hero Awards Luncheon to receive their award from 2011 Nobel Peace Prize winner Leymah Gbowee.  In addition to the trip to Denver, Youth United will receive a visit by one on the Nobel Peace Laureates to discuss new approaches and strategies for their Hooked on Books campaign. The Pearson Foundation will also donate 1,000 books to Hooked on Books as part of its digital literacy program, We Give Books.

Well done Youth United! To learn more click here.

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